Lighting with Lisa: The Lighting Podcast

Discounting: More Harm than Good?

Lisa Bartlett Season 1 Episode 84

Discounts are seemingly ubiquitous these days, but should they be? There's definitely a place for them with obsolete merchandise, but what about in new-to-market goods?  Are we actually doing our businesses and industry more harm than good with perpetual sales? Can we outsell our profit margin losses to remain viable? Let me know what you think on this one!

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